It will reflect a diversity of skills and it will count with prominent players in various sectors, ranging from content production and distribution to the availability of technology, as well as innovation and business development. The Coalition will take a broad, cross-sectorial approach involving industries, technology providers and creatives. Political opening of the VR/AR Industrial Coalition in Q3 2022.A milestone event with industry actors presenting key results and a roadmap for the VR/AR ecosystem in Europe held in April 2022.Develop a roadmap outlining the next steps for VR/AR in Europe endorsed by the Commission and EU organisations operating and investing in these technologies.A strategic paperof the European VR/AR ecosystem – including a market assessment policy recommendations.Industry-policy initiatives and support to the European VR/AR ecosystem.Impact of VR and AR in the media sector.EU VR/AR competitiveness & unique value proposition.Defining EU VR/AR optimal deployment by 2026.The main identified challenges and opportunities faced by the EU VR/AR industry.
VIRTUAL REALITY SERIES
A series of workshops were held with over 100 stakeholders from November 2021 to February 2022:.
To remain relevant in this new context, Europe needs to build a digital skills pipeline, develop sustainable business models for VR/AR enterprises, support the digitisation of European cultural heritage, foster the development of digital audience experiences and ensure it does not fall behind in the business-to-business market. Although it can be difficult for founders and producers to finance the production of quality content, one of the EU advantages is a strong tradition for public support to content, research, development and innovation, including for VR/AR.Įurope has a large potential industrial market which could benefit from these technologies. The diverse European VR/AR ecosystem comprises a high number of small and medium enterprises and a few dominant, often non-European, market players. This initiative aims to inform policy making, encourage investment, faciliate dialogue with stakeholders and identify key challenges and opportunities for the European VR/AR sector. The VR/AR Industrial Coalition was first announced in 2020 in the Commission’s Media and Audiovisual Action Plan.
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